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Creative Brand Strategist
I believe that the space between an idea and final product is filled with infinite possibility. I am passionate about helping entrepreneurs curate creative brands with confidence.
I am the former owner and founder of Merchants of Beauty, a luxury boutique candle brand based in NYC that explored creative storytelling through the use of scent, color, and design.
I founded MOB out of my childhood bedroom and within 3 years of launching landed my products in Bustle and Vanity Fair, built creative brand partnerships with MAISON10, MarsionMarche, The Snow Lodge - St. Regis Aspen, and established direct to consumer, business to business, and gifting suite distribution channels.
Having steered a business launch through COVID the most valuable thing I learned was that creative brand partnerships are a non-negotiable cornerstone of any small brand distribution strategy.
I founded Curate21, a full scale atelier offering 1:1 consulting and coaching services to support independent product brands. My work with brands focuses on building credibility and visibility through strategic brand partnerships and brand placement.
My experience includes building and negotiating manufacturing relationships, inventory and distribution logistics, cost analysis, market placement, brand partnerships, pitching, storytelling, and curating creative experiences.
A multi-passionate entrepreneur, previous to building the MOB brand I was a makeup artist and events coordinator in Los Angeles. Returning to New York City I led creative development for a bridal product, and honed in on my passion for product manufacturing and design.
I hold a BA in Film Theory which I credit for my love of storytelling. My career evolution has been deeply rooted in the experience of developing ideas and creativity turning them into finished products that tell impactful experiential stories.